Online Outreach: Using critical data gleaned from our analysis, we create customized online outreach campaigns to target communities in significant markets.

Outreach Examples:

• Promotional brand integration into Facebook, Twitter, forums, content-sharing sites (Flickr, YouTube), etc.
• Customer service- or support-based messaging to educate existing and potential customers
• Partnership development with social technologies (iPhone applications, webisodes, podcasts, digital training modules, etc.) to help amplify brand message across multiple channels

Influencer Placements: Using a brand’s assets to gain placements on influential blogs, we create action-oriented opportunities for people to more intimately experience the brand.

Placement Examples:

• Exclusive Q&A with company CEO
• Advanced access to upcoming product debut
• Placement and giveaway of the brand’s latest product
• User-generated video and photo campaigns
• Syndication of digital applications (widgets, mobile, Facebook app, iPhone app)

Digital Press Events: We coordinate and manage press events with key bloggers who can directly connect influencers with a brand, its product and major players.

Event Examples:

• Unveiling of product/launch
• Manage blogger/twitter relations at large in-person events, trade shows, etc.